Sandman Animation at the X-Media Animation Festival.

X - Media Suzhou “Wealth of Animation” in Suzhou Industrial Park April 16th-19th 2009 has become an important event in the chinese animation calendar, bringing together some of the best names in the animation industry.

This year’s event brought important speakers like John Stevenson - Director of 'Kung Fu Panda', Zareh Nalbandian - Founder and CEO of Animal Logic, Eric Rollman - President of Marvel Animation, Yaosh Ho - Director of Worldwide Digital Media, MGM to name only a few.

The quality of this years work had clearly shown a more mature China and a more international quality by many of the company’s. This year also brought together more 3d projects than in previous years, and the level was very impressive indeed. Work from Betop and Kimono lead the 3d showreels while the 2D animation had a clear quality leader in Sandman Animation.

Sandman Animation had gained a lot from it’s impressive presentation last year, and many in China were waiting to see if they could raise that bench mark again this year. This year the crowd were not disappointed. Their presentation brought together the completion of 52 x 11 of My Pet, an already impressive achievement for such a young company, but also their 2 new projects for 2009. ‘Oddbob’ and ‘little China’ a total of 104 episodes planned for this year, is a mix of 2D traditional, flash and 2d digital animation left many in awe.

Sandman Animation has had a very exciting 2 years, not only by completing their very own IP show “My Pet”, winning 2 awards at the shanghai Animation Festival, completing a BAFTA nominated feature movie “ A child’s Christmas”, and completing the number one cartoon show in Europe ‘Horrid Henry’ but also by setting the next two IP projects in production for 2009. Making them one of the leaders in the animation industry in China.

When we talked with Nelson Chu, Vice President at Sandman about their impressive work todate, we asked how they planned to raise the bench mark for next year. “ Well, so far we have concentrated our efforts on 2d traditional and 2d digital animation, and brought together some of the finest artists in China but this year we also plan on setting up Sandman 3D, to make Sandman the leader in every aspect of the Animation field.”

Well, it seems Sandman are really pushing forward with every year, and with with this year showing such high standards in the 3D field, we can not help feel exciting to see just what they will have for us in the coming year.? We very much look forward to the X – media expo next year to see just what they will surprise us with.



Online article.